Until a few years ago, these two factors were not extremely relevant for search engines when positioning a website. But with the emergence of mobile devices is fundamental (I repeat: fundamental) pay close attention to web speed and web security, two SEO techniques that have gained importance over the years.
As Google wants to offer an unbeatable browsing experience to all the people who access the search engine, these two factors have acquired enormous importance during the last years. However, it is increasingly strange to see web pages without the SSL certificate implemented, that is, they appear without the famous green padlock next to the address bar. In e-commerce, having the web in HTTPS is essential for some years now, but the managers of the information sites have also seen the need to move their webs from HTTP to HTTPS so that their positioning does not suffer.
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